How Great Coaches Win the Heart — and Get Results

This week I shared ideas about:
The difference between a teacher and a coach, and
How the heart drives action more than the brain.

Here’s how it all comes together in the STORM teammate framework:
S – Show Up → Be present, positive, ready to contribute.
T – Take Care of Relationships → Understanding and trust fuels the heart.
O – Own Your Power → Utilize all the ways you have power.
R – Raise Others Up → To reach your goals, help others reach theirs.
M – Maintain Mission Focus → Keep the team’s goals above all else.

STORM isn’t about being smarter — it’s about creating a culture that wins the heart.

When the heart is engaged, the brain follows, and execution becomes habit.

That’s the real work of a coach.

Not just teaching plays. Not just explaining roles.

But building an environment where people want to do the hard things that lead to winning.